American Association of Notaries Articles

Printed from:
print article

Marketing to Title Companies

by American Association of Notaries
Like most notary signing agents, I went through the drill of contacting all of the four- and five-star signing companies listed on one of the well known signing agent directories. After I got a couple of years of experience under my belt, I decided to narrow my marketing efforts to local title companies.

I created an email that was similar to an introduction letter, which provided a summary about myself and my business. The email included all of my contact information, a list of counties and zip codes I serve, and a link to my website. I then attached my notary package to the email. My notary package consisted of my notary commission certificate, a copy of my notary bond, my notary signing agent certificate, my background certificate, a copy of my notary E&O insurance (which I increased to $100,000), a resume, and a list of references.

Next, I did a Google search for local title companies. I started with the companies in my immediate area and moved out from there. Once I located the title company's website, I then located the page that listed the company's escrow officers. I would email each escrow officer individually, so the email was addressed directly to that escrow officer, and I attached my notary package to each email. I then located the escrow officer's assistants and did the same thing.

Some of you may think this was extreme. However, I can tell you that the response I received from the escrow officers was extremely positive. I received many thank you' responses for sending my information, and, yes, I got a lot of work and referrals (which led to more work) from this campaign. I was going to do the same thing with the local lenders, but I was so busy that I really didn't need to. In fact, the email campaign was so successful that I was able to cut ties with a lot of signing companies and work directly for title companies. Today, I can count on one hand the number of signing companies for which I work.

Please keep in mind that this was not a one-time email campaign. I continued to send follow-up emails to the escrow officers who responded to my initial email so that if they had any work in my area, they would think of me. Eventually I was in a position where I could be a lot more selective about the notary and signing agent assignments I accepted, and the hiring entities were more than willing to pay my asking price. I found myself turning down more assignments than I was accepting while my income continued to increase.

I wish I could take credit for coming up with this idea all on my own, but I have to admit I didn't. I stumbled across a book on Amazon titled Book Yourself Solid by Michael Port. I highly recommend this book to anyone who is interested in increasing their list of quality clientele. It's full of
great ideas that can be implemented right away. By the way, I don't receive any monetary compensation for promoting Mr. Port's book. I'm just a strong believer in paying it forward.

-- Phyllis Traylor, U.S. Army Retired is a Contributing Writer with the American Association of Notaries

American Association of Notaries Logo
Legal disclaimer: The American Association of Notaries seeks to provide timely articles for notaries to assist them with information and ideas for managing their notary businesses, enhancing their notary educations, and securing their notary supplies but makes no claims, promises, or guarantees about the accuracy, completeness, or adequacy of the information contained . Information in this article is not intended as legal advice. We are not attorneys. We do not pretend to be attorneys. Though we will sometimes provide information regarding federal laws and statutes and the laws and statutes of each state, we have gathered the information from a variety of sources. We do not warrant the information gathered from those sources. It is your responsibility to know the appropriate laws governing your state. Notaries are advised to seek the advice of an attorney in their state if they have legal questions about how to notarize.
0 Products $0.00
View Cart | Checkout