It’s Time to Set Your Notary Business Goals for 2023

The end of the year is the time to set notary business goals for the upcoming year. Goal setting is a critical component of operating a successful notary business, but where do you start?

Begin by deciding what areas you want to focus on in the upcoming year. Break these areas up into categories such as financial, operations, marketing, or education.

Within each category ask yourself some questions. For example:

  • What worked well last year?
  • Where could I improve?
  • What do I not want to do this year?
  • What would I like to do differently this year?
  • What do I need in to order to meet my goal?
  • Who can help me achieve my goals?

Next, make certain your goals are SMART. SMART is an acronym coined by the world-famous management consultant Peter Drucker, who advises people to set attainable goals by ensuring that each goal be:  

  • Specific (simple, sensible, significant) - Be clear about what your goal is and why you want to achieve it: who, what, where, when, and how.
  • Measurable (meaningful, motivating) - Make certain you have a tangible way of measuring your goal.
  • Achievable (agreed, attainable) - How will you get there?
  • Realistic (reasonable, realistic, resourced, results-based) - Your goal shouldn’t be too hard or too easy. Instead, it should be just right.
  • Time bound (time-based, time limited, time/cost limited, timely, time-sensitive) - Set an appropriate timeframe.

Make a plan and take action on it. Be certain to refer back to your goals frequently to make sure you remain on task. If something isn’t working, rework the goal and start over. Keep your goals someplace, such as on a dry erase board over your desk, where you can view them frequently.  Having that visual reminder helps keep you accountable. Don’t be afraid to reprioritize your goals according to the current needs of your business. Lastly, celebrate once you’ve achieved a goal.

The American Association of Notaries wishes you and your loved ones happy holidays and a prosperous 2023.

Legal Disclaimer: The American Association of Notaries seeks to provide timely articles for notaries to assist them with information for managing their notary businesses, enhancing their notary education, and securing their notary stamp and notary supplies. Every effort is made to provide accurate and complete information in the American Association of Notaries newsletters. However, we make no warrant, expressed or implied, and we do not represent, undertake, or guarantee that the information in the newsletter is correct, accurate, complete, or non-misleading. Information in this article is not intended as legal advice. We are not attorneys. We do not pretend to be attorneys. Though we will sometimes provide information regarding notaries' best practices, federal laws and statutes, and the laws and statutes of each state, we have gathered this information from a variety of sources and do not warrant its accuracy. In no event shall the American Association of Notaries, its employees, or contractors be liable to you for any claims, penalties, loss, damage, or expenses, howsoever arising, including, and without limitation, direct or indirect loss or consequential loss out of or in connection with the use of the information contained in the American Association of Notaries newsletters. It is your responsibility to know the appropriate notary laws governing your state. Notaries are advised to seek the advice of their states' notary authorities or attorneys in their state if they have legal questions. If a section of this disclaimer is determined by any court or other competent authority to be unlawful and/or unenforceable, the other sections of this disclaimer continue in effect.

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